Hi, my name is Juli and I am a
Product Designer
Grew up in Colombia, moved through the world, ended up designing the systems that make products make sense. Turns out clarity is universal.
View my work
Case studies
SOAPs Additional Profiles
Creation, onboarding, and switching experience for additional Facebook profiles, helping people create separate identity spaces for different communities and interests.
Threads Montage
Redesigned the Facebook-to-Threads conversion experience using social proof and a visually richer montage layout to drive cross-app onboarding.
Threads Social Proof
Social proof initiative that leveraged people's existing Facebook connections to drive awareness, adoption, and re-engagement on Threads.
SOAP logo (Internal)
Graphic design system for internal team identities, helping programs feel recognizable, polished, and consistent across presentations, rituals, and launch materials.